Your website is an important marketing tool in your interior design business. However, it can hurt your business more than help if you don’t focus on the right elements. While it can be tempting to create a completely unique and creative website, you want to make sure you are catering to your ideal clients first.
Here are 7 ways you can improve your website and convert more of your potential clients:
When creating your website content, remember that it’s not about you, but about your ideal clients. Understand their needs, preferences, and desires, and tailor your messaging accordingly. Show how your interior design services can solve their problems and fulfill their desires. Resist the temptation to turn your website into a creative masterpiece and remember that it needs to be easy to navigate and understand for your dream clients.
Make it crystal clear on your website what services you offer and what locations or areas you serve as an interior designer. Even though this may seem obvious, potential clients will not dig through your website to make sure you are the right fit for them. Include this basic information right away on your homepage as well as throughout your site to give your ideal clients the reassurance that they need.
Clearly outline your interior design process on your website. Describe how you work with clients, from the initial consultation to the final implementation. Make it easy for them to take the next step with you, such as scheduling a discovery call, requesting a consultation, or completing a form. This will help potential clients understand what to expect and encourage them to take action right away.
Ensure that your contact information, such as your phone number and email address, is clearly displayed on your website. Include a contact form to make it even easier for potential clients to reach out to you. Let them know when to expect a response from you – typically within 24-48 hours. Having a blog or FAQ section can help to eliminate unnecessary back-and-forth by addressing common questions or concerns as well.
Your website navigation should not be overly creative. Keeping it simple ensures that visitors can easily find the information they need. Use clear and intuitive menus, and organize your content logically. Make your content easy to digest by using headlines and subheadings. Avoid clutter and excessive text. Ensure that your fonts are clear and not too big or too small so they are easy to read.
More people view websites on mobile devices than desktops these days. It’s crucial to have a website that is optimized for mobile. Potential clients should have a seamless experience, whether they’re accessing your website on a desktop, tablet, or smartphone. Make sure your photos and text are scaled appropriately for mobile so your site is scrollable and easy to navigate.
Include testimonials, portfolio images, and case studies on your website to showcase your expertise and build trust with potential clients. Highlight your favorite projects and feature high-quality images to visually demonstrate your design skills. If you’ve been featured in any publications or media outlets you can feature their logos on your site as well. This social proof will instill confidence in potential clients and increase the likelihood of conversions.
To improve your website as an interior designer, focus on your ideal clients, clearly state your services and location, explain your process and next steps, make it easy to contact you, simplify navigation and scrolling, optimize for mobile devices, and build trust with social proof and past projects.
By implementing these seven tips, you can enhance your website’s effectiveness and convert more potential clients. Your website can be a powerful asset that helps to enhance your brand and attract your dream clients when implemented effectively.
It's time to upgrade your business to reflect the high-quality and unique work that you offer. By investing in a professional and strategic brand, you can streamline your business with the clarity & confidence you need to stand out from the crowd and elevate your results.
Northside Studio is a web design & consulting studio that specializes in a strategic, value-driven approach that helps small business owners stand out and book out with their dream clients. Based in Westfield, IN, we serve clients worldwide.