Marketing your interior design business effectively is important to showcasing your unique style and attracting the right clients. Interior design is all about aesthetics and creating visually stunning spaces and your marketing should be just as visually appealing. Your marketing materials serve as a reflection of your design skills and aesthetic sense. When potential clients visit your website or see your branding, they should immediately get a clear sense of your style and vibe.
In this post, we’re going to dive into the importance of interior design marketing, with a focus on having a well-designed website and a complete brand strategy.
Your website is your online home base – think of it like a physical location translated into a digital space. Potential clients go to your website to learn more about your work and decide if they want to work with you. They will look around, read through your content, click through your portfolio, and discover what it’s like to work with you.
Here’s why a well-designed website is essential for your interior design marketing strategy:
Just like when you walk into a beautifully designed room, you want visitors to your website to be wowed from the moment they arrive. A visually appealing website with high-quality images of your projects will leave a lasting impression. You also want your website to be easy to navigate, read, and scroll through for your ideal clients.
Your website is the perfect platform to display your best work. High-resolution images and well-crafted descriptions can effectively convey your design style and expertise. By strategically curating your portfolio, you can ensure that you are attracting more of your dream clients into your business.
Ensuring your website is mobile responsive and looks fantastic on all devices is a non-negotiable. Potential clients will most likely be browsing for interior designers on their phones or tablets, so you don’t want to miss out on those opportunities by having a poorly designed mobile site.
Make it easy for visitors to get in touch with you. Include clear, clickable contact information and consider a chat feature for instant communication. If you’re active on Instagram, invite them to connect and send you a DM. A contact form has become an industry-standard way of collecting an inquiry and is an easy way to optimize your site. If you prefer to have your potential clients jump on a phone consultation right away, you could even include a link to an online booking calendar like Acuity Scheduling or Calendly.
Clearly outline your interior design process on your website. Describe how you work with clients, from the initial consultation to the final implementation. It’s usually best to keep this concise, focusing on 3-5 high-level phases or stages. Even though your process may seem basic to you, it helps your ideal clients visualize the project’s progression. This will help potential clients understand what to expect and encourage them to take action right away.
Search Engine Optimization is a great way to get your website in front of more of your ideal clients. Make sure your pages, images, and links are optimized for search engine visibility. Include your location throughout your website and set up your Google Business Profile so you show up when potential clients search for “the best interior designer in (your location)”. Consider adding a blog section to your website. Sharing your knowledge about interior design trends and tips not only positions you as an expert but also improves your website’s search engine visibility.
To showcase your expertise and build trust with potential clients, include testimonials, case studies, and media features on your website. Highlight your favorite projects and feature high-quality images that demonstrate your unique design skills. If you’re active on a social platform like Instagram, share some of your highest-performing posts and provide a link to your account. Utilizing social proof is an effective way to instill confidence in potential clients and increase the likelihood of signing them as new clients.
Here’s an example of a smart & strategic home page design for interior designers:
There are a few different ways you can bring your dream website to life. By exploring these options, you will be able to make an informed decision on the best approach for your website. You’ll want to consider the amount of time and financial investment for each option. Generally speaking, the higher the quality of the website, the higher the return on your investment. It’s important to choose the best option for your current budget knowing that your website is a critical marketing tool that will help you grow your business for years to come.
Here are 3 options to consider:
I generally do not recommend DIYing your own website from scratch. Although website builders have made it easier than ever to create websites without coding, it is still a big undertaking to ensure a professional and high-quality result. Would you advise your clients to handle a kitchen remodel on their own? The results would probably not be great. Building a website requires industry knowledge of the best platforms, tools, layouts, and more. While it is possible to learn all of this on your own, it would take months, if not years, and a lot of stress and frustration, only to produce a mediocre website that may do more harm than good to your business.
Website templates are a great, budget-friendly option to create a high-quality website that will allow you to show up as the polished professional you are. It’s important to choose a template that is specifically made for an interior design business. This will ensure you have the right pages, menus, and layouts for your specific needs. A template allows you to plug in your own brand colors, images, and fonts so you can make it your own in a relatively short period of time.
At Northside Studio, we have a template shop with beautiful interior design websites ready for you to customize and make your own. And if you want to make it even easier to get a gorgeous website up and running quickly, we offer installation services as well. This option allows you to have a professional website ready to go in only a few days! All of our websites are created on the Showit platform which is the most user-friendly and stress-free website platform available.
If you want a truly unique website that perfectly captures your design style and brand, consider working with a professional web designer. They’ll take your vision and turn it into a digital masterpiece. While this option can be pricier, it’s a smart investment in your brand’s future growth. A skilled designer will ensure your website stands out in the crowded online space. You’ll also gain a clear understanding of your brand as a whole, enabling you to create more streamlined and powerful marketing strategies.
We have two options at Northside Studio for interior designers who want a professional website and brand that helps them stand out. The first option is a semi-custom design, working off one of our existing templates and customizing it to make it unique to your brand and your business needs. This is a great option if you want something more custom but want it done quickly too. A semi-custom design package typically takes about 2 weeks to complete.
Our fully custom brand and website package is a full-service experience while still providing a quick turnaround time. On average, a fully custom design can be completed in as little as 30 days. This is a great way to dive deep into the values and vision of your interior design business and marketing strategies so you can create a one-of-a-kind brand that sets you apart from the crowd. If you’re ready to become a sought-after interior designer, this is the package for you.
As you can see, getting your interior design website up and running can be a simple and straightforward process. The key is to choose the option that best suits your needs at your current stage of business. Whether you decide to use an existing template, have a template customized for you, or opt for a fully custom design, you can easily create a stunning website to showcase your work, attract more clients, and elevate your business.
Your brand is more than just a logo; it’s the essence of your business. It communicates who you are, what you do, and what makes you unique as an interior designer. A clear brand strategy is the game-changer that makes your interior design marketing truly stand out from the crowd.
Here are 4 steps to creating your brand strategy:
Your messaging forms the foundation for your brand. It is crucial to have a clear understanding of your unique value proposition and how it benefits your clients in order to effectively connect with your target audience. When you have clear brand messaging, you can strategically communicate your value throughout all your marketing channels and brand touchpoints.
Your brand’s mission, vision, and purpose are key elements that define its identity and direction. The mission statement outlines your overall purpose and reason for existence. The vision statement describes your long-term goals and aspirations. The purpose statement highlights your core values and the impact you aim to make in the world.
Your brand identity is the distinct characteristics of your brand such as your personality, tone of voice, and ideal client. The three of these come together to create a unique expression for your brand communications that speaks directly to the type of clients you want to attract. For example, if you want to attract relaxed and easy-going clients, it is important to have a friendly personality with a laid-back tone of voice to complement it.
Brand visuals refer to the visual elements and design elements that are used to represent and communicate a brand. This includes the logo, color palette, typography, imagery, and other visual assets. To create a cohesive and impactful brand, it is important to ensure that your brand visuals align with your brand messaging, mission, and identity.
Creating a clear brand strategy can have a transformative impact on your business. Getting clear on your unique messaging, your mission/vision/purpose, and establishing your brand identity are the first steps. Bringing it all together in visuals that express your brand is the icing on the cake that will really set you apart.
Creating a brand may seem daunting at first, but with the right approach, it can be an exciting and rewarding process. Just like with websites, there are multiple options available to you when it comes to crafting your own brand.
Here are 3 ways to consider:
This is something you definitely can and probably should do when you are first launching your business. The truth is that until you have some experience under your belt, it can be challenging to create a distinctive brand. Choosing cohesive fonts, colors, and imagery along with a simple but unique brand message is enough to get you started. You can create your own simple typographic logo or outsource it to a platform like Fiverr, Upwork, or 99Designs. Your brand is something that will develop more clearly over time so you may not want to over-invest your time or money in a full branding experience knowing it will change and evolve a lot in your first year or two. When you’re ready, working with a professional is an amazing way to take your business to the next level.
Hiring a specialist in creating visually appealing brands is an excellent way to set yourself apart from the competition. It’s a perfect choice if you want to enhance your brand with carefully designed visual assets. By using your branding consistently across all touchpoints, you can create a polished and professional look.
Booking a semi-custom design experience with us is an excellent way to create a cohesive and stunning brand. With our help, you can quickly gain the confidence you need to consistently show up and effortlessly grow your business.
When you work with an expert in brand strategy, you will define your brand messaging, mission, and identity first before moving on to the visual elements. They will work with you to ensure your brand is aligned with your bigger-picture goals and visions for your business. This approach guarantees that your brand is built on a solid strategic foundation, with visuals that enhance and complement it.
Our fully custom design experience will take your brand to the next level. In as little as 30 days, you can transform your business into a powerhouse brand that truly sets you apart from the competition while streamlining your business along the way. If you’re considering a full re-design of your website and brand, you can fill out this quick form and we’ll be in touch to discuss your needs and answer any questions.
Remember, your brand is more than just a logo; it’s the essence of your interior design identity. Whichever path you choose, make sure it reflects your design philosophy and speaks to your ideal clients. Investing in your brand is one of the most powerful ways to grow your interior design business.
Marketing your interior design business is not just about attracting clients; it’s about attracting the right clients who resonate with your design philosophy and value your creativity. Investing time and effort into creating a stunning website and crafting a compelling brand strategy will have your dream clients lining up to work with you.
It's time to upgrade your business to reflect the high-quality and unique work that you offer. By investing in a professional and strategic brand, you can streamline your business with the clarity & confidence you need to stand out from the crowd and elevate your results.
Northside Studio is a web design & consulting studio that specializes in a strategic, value-driven approach that helps small business owners stand out and book out with their dream clients. Based in Westfield, IN, we serve clients worldwide.