Your interior design website should be an asset that significantly enhances your business. However, it can often be a source of frustration. Choosing the right platform is a critical decision that can make or break the impact of your website on your business. While it’s not a glamorous topic, it’s an important one to consider for the overall success of your business.
This article will dive into the specific needs of interior designers when it comes to their website platform, as well as important things to avoid.
Here are 5 things you need for your interior design website platform:
High-resolution images are essential for showcasing your work in the best possible light, but they can also be quite large in size. This is why it’s important to choose a hosting platform that can not only handle the size of your images but can also ensure that they load quickly and smoothly for your visitors. To make your images load faster, you can also use a compression tool like tinypng.com. This will reduce the size of your images without compromising their quality.
In order to truly showcase your design style, it is essential to have a website platform that caters to creating elevated designs. This means having the ability to easily drag-and-drop your designs into place, without being held back by outdated plugins, coding, or spacing restrictions that can limit your design capabilities. By having a platform that allows you to fully express your creativity, you can truly stand out in a crowded digital landscape and make a lasting impression on your audience.
In order to ensure that your website is always up-to-date and fully functional, it is important to have a site that is easy to maintain and adjust when needed. This means that you should have access to a user-friendly and intuitive interface that allows you to make changes on your own, without the need for any coding knowledge. You also don’t want to have to hire a website developer just to change the size of a text box or an image!
You don’t want to have to worry about generating API keys or using Zapier to connect all of your systems. You want to be able to seamlessly connect your email service provider, e-commerce store, booking calendar, or CRM without having to jump through a million hoops. Many website platforms limit you to their available tools or require coding and extra plugins to connect all of your business tools. That’s why it’s important to use a platform that makes integrations easy and seamless.
It is essential to have a hosting provider that offers fast and effective tech support so that any issues that may arise are resolved quickly and efficiently. With a reliable hosting platform, you can relax knowing that your website is in good hands and that you have a team of experts ready to assist you whenever you need it. You don’t want to have to dig through forums or watch hours of YouTube videos to fix any issues with your website.
And here are 5 things you DON’T need for your interior design website:
When it comes to choosing a website platform, it’s important to consider the ease of use and intuitiveness of the platform. Ideally, you want a platform that you can start using without having to go through hours of training and complex tutorials. A platform that is easy to navigate and use will not only save you time but also reduce the learning curve for you and your team. This allows you to focus on creating and publishing content rather than getting bogged down by the complexities of your website.
For those who prioritize freedom and ease of use, a drag-and-drop interface is the way to go. This type of platform empowers you to create a unique design without any coding or technical know-how. By simply dragging and dropping elements onto the page, you can customize the appearance and layout to perfectly suit your needs. This not only saves time but also ensures that the end result is exactly what you envisioned. So if you’re looking for a website platform that allows you to create a custom look and design without any unnecessary difficulty, a drag-and-drop interface is a definite requirement.
You don’t want to be burdened with a website that constantly breaks or malfunctions every time you make a minor change or adjustment. Having a website that is not functioning properly can lead to a loss of potential customers and ultimately harm your brand reputation. Therefore, it’s important to invest in a website that is not only visually appealing but also user-friendly so you can keep your site up-to-date with ease.
Maintaining a website that requires frequent technical attention can be a hassle. It is crucial to have an efficient website that does not demand constant maintenance. You don’t want to hire a team of experts just to keep your website up and running. Once your website design is complete, you should be able to “set it and forget it” to focus on growing your business instead.
While some platforms may offer an “all-in-one” solution that appears to simplify the process, it’s important to recognize that this can leave you at the mercy of the platform provider. By relying on a single provider for forms, emails, e-commerce, and other features, you may find yourself limited in terms of customization and flexibility. On the other hand, choosing a platform that allows you to mix and match features and integrations from multiple providers can give you greater control over your website and its functionality. So, as you consider your options, be sure to think carefully about the trade-offs involved and make a decision that aligns with your unique needs and goals.
An additional common question interior designers have about their website platform is, “Will this be good for SEO?” While WordPress is known to be the reigning king of SEO, the truth is that most well-known website platforms are now good for SEO. Although WordPress provides the most advanced SEO tools, most interior designers do not need anything beyond standard SEO functionality.
Ultimately, you want a website that looks amazing, is easy to use, and enhances your business. You can simply “set it and forget it,” allowing it to work in the background while you focus on growing your business in other ways.
That’s why I recommend using the Showit platform to create websites and templates for interior designers. Its easy, intuitive, drag-and-drop interface allows your creativity to flow when designing. Originally built for photographers, Showit excels at handling a lot of high-resolution photos. Plus, it takes care of all the complicated tech behind the scenes for you. If you ever need support, reaching out is easy with its chat feature, and the team is always pleasant to work with.
Showit also provides everything you need to integrate your business systems, and even partners with WordPress to offer a simple or advanced blog based on your needs. Their pricing is also comparable to, or better than, other well-known platforms. Showit is a game-changer in the world of web design and the perfect platform for interior designer websites.
(Get your first month of Showit free HERE)
It's time to upgrade your business to reflect the high-quality and unique work that you offer. By investing in a professional and strategic brand, you can streamline your business with the clarity & confidence you need to stand out from the crowd and elevate your results.
Northside Studio is a web design & consulting studio that specializes in a strategic, value-driven approach that helps small business owners stand out and book out with their dream clients. Based in Westfield, IN, we serve clients worldwide.